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Find your fit, skip the bullsh*t
Because it shouldn't be so hard to find clothes that fit you in every way that matters.
You have a body, not a size
Filter more than 350 brands by your own body measurements, not inconsistent size labels
Powered by plus-size people
Recommendations from people who look like you to find what works faster
No more hiding behind marketing
We’ve done the deep dives on how brands are really run so you can support the folks you want to
The largest database of plus-friendly brands
We've personally scoured the internet to bring you the most in every way: the most clothing brands, the largest available sizes, the widest range of styles, and the biggest thinkers in sustainability.
Built by us, for us
Fat, disabled, and very, very queer.
These are some of the main ways we identify, and they're qualities that have directly impacted our ability to get dressed every day in a way that feels good.
We created Phoria together because we wanted to make clothes shopping easier by centering the experiences of people like us.
These are some of the main ways we identify, and they're qualities that have directly impacted our ability to get dressed every day in a way that feels good.
We created Phoria together because we wanted to make clothes shopping easier by centering the experiences of people like us.
The dream team: Nico Herzetty, Emma Clark, and Paul Herzetty
Wanna be fat friends?
Weekly subscribers are the first to find out about sales from plus-size brands and alerts on size expansions.
Monthly subscribers get an inside look at our community with reader Q&A and new feature previews.
Always free. Unsubscribe any time.
What we're about
Phoria is a platform to help plus-size and gender-expansive people build a more sustainable and ethical wardrobe they love. We’re a benefit corporation and prioritize supporting clothing brands focused on sustainability, ethics, and inclusion.
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